Ongoing Lead Generation
Implementing our marketing automation solution is just the start. We can help you to grow your business in a variety of ways…
Value Proposition Refinement
When any five people in an organization are asked to write down their value proposition it never fails that each has a different perspective. Marketing automation requires that everyone agree on each market served’s value proposition. If your market one value proposition and sales talks about something different you have automatically given the coherent message from your competitor an unnecessary advantage. You will enjoy a refined value proposition and possibly even an un-refusable offer.
Market Identification
APG7 can help you identify your target market in two key ways:
- Discover the best opportunities in an unknown market. Using our proprietary systems, we’ll uncover the under-served needs of your market, align your value proposition with those needs, and determine the best and fastest course of action to cultivate those opportunities.
- Discover the best oppportunities in a known market. If you know your target market, we’ll uncover the value proposition that makes your market salivate with anticipation. We’ll determine the market segments most likely to purchase, determine the degree to which each market segment is receptive to your solution, and identify the specific benefits that cause these market segments to fight for the right to buy your product or service.
Market and Product Segmentation
Each of your products and services has unique benefits that are actually perceived differently by different market segments. While senior level executives may focus on the cost benefits, the engineers will be enamored by the time-saving features, or even the fact that buying your product will save their jobs!
Thus, we’ve learned that by creating multiple lead generation devices applicable to each market segment, we can increase qualified leads and sales significantly. It only makes sense: sell the owner an ego-enhancing benefit, the accountant a cost-saving benefit, and the operations manager the time-savings benefit. It’s the same product, but different people have entirely different reasons for their buying decisons.
Also, you’ve probably got more than one product. We’ll start with the product most likely to increase your revenue and growth, and then roll out campaigns for your other products as soon as you’re ready to handle the additional load.
Inbound Marketing
Inbound marketing is the way of the future. The idea is that instead of reaching out to prospects through expensive advertising, trade shows, etc., they’ll come to you through online media channels.
There are three key benefits to having a well-oiled inbound marketing system:
- FREE, highly qualified traffic. Inbound marketing brings your prospects to you through the wonders of the Internet. They read your articles, view your videos, and even sign up for your Facebook updates because you provide information they need to grow their businesses and make their jobs easier.
- It’s the ultimate Branding Machine. Inbound marketing is today’s best approach to establishing a clear brand leadership. You become the “Thought Leader” for your industry, which drives prospects to you out of trust for you and your products.
- Google will love you. SEO experts know that Google awards websites that provide a steady stream of fresh content. There is no better way to drive your website to the top of the search engines.
Our Inbound Marketing strategy involves both content creation and the optimization of that content for the search engines (Google). We’ll create content that Google and your customers love, and then use a variety of tools to actively promote that content far and wide across the Internet. The result: more quality traffic to your website.
Let APG Help You to Grow Your Business
If Lead Generation is worth exploring further your next stop is Getting Started
