B2B Lead Generation Drives Rapid Growth
The big question is where will you find the time and skilled people to do real the B2B Lead Generation that growth requires? . Here’s what we’ll do for you…
Lifetime Client Value:
First, we’ll help you to determine the current lifetime value of a client for a particular service or product with which you’d like to accelerate your sales. We’ll determine the allowable cost of new customer acquisition, build a revenue model, and conduct a product analysis.
Competitive SWOT Analysis:
Rapid growth requires a thorough analysis of your strengths and weaknesses compared to your competition. We use proprietary data collection and analysis systems that allow us to quickly get both a global and detailed view of what everyone – your competition, you, and your customers – talk about relative to your product or service. We’ll establish your optimum competitive positioning and build the database we’ll use for promoting your product or service.
Help You Build An Un-Refusable (URO) Offer and Value Proposition:
One of the first things we do is work out the best value proposition possible. Further, if possible, we’ll develop a un-refusable offer aka “mafia offer”. This is an offer that 70% to 80% of your market will not refuse and one that your competition will not successfully match for a significant amount of time. Once this offer is tested and validated it becomes the foundation for all subsequent content and market communication.
Devise Your Marketing Media Mix:
With your value proposition in hand, we’ll outline the scope of work and more importantly, define the key bullets that will enable your marketing media mix to do its magic and bring you new business. Your marketing media mix includes the content (report, Webinar, mini-course, etc.) and the mode or mechanism for attracting prospects to your content (eMail, direct mail, and online advertising). Should you opt for our SEO (Search Engine Optimization) package, we’ll also create an A to Z strategy for growing your business through free search results.
Data Modeling and Collection:
Our team of lead generation experts will select data in sufficient volume to achieve your revenue and sales objectives. We’ll give you a complete revenue model, then aquire, validate, and load the data into a marketing automation system.
Content Creation:
This is where most companies fall short. The value of the content you create to attract qualified prospects is the difference between success and failure. Produce a boring, “same old stuff” white paper, and you’ve done nothing to convince the reader that “you’re the one.” In this phase, we’ll:
- Create your primary marketing content (report, video, etc.)…
- Build the Search Engine, Keyword and possibly Ad Word strategy…
- Write the core sales letters, video script, emails, or advertisements that will draw prospects to your website…
- Build a lead-capturing Landing Page with appropriate testing…
- And create a series of automated follow-up messages that are specifically tailored to your audience and designed to move leads through the sales cycle as quickly as possible.
Through our b2b lead generation services we can give you a clear line of sight to growth and profitability.
